Recently, Google had announced launching of ‘Project Fi’, which is the latest cell phone service. It is likely to compete with Verizon, Sprint, T-Mobile and AT&T. Although similar to other wireless services, it does have several notable differences.
Works across numerous networks: With T-Mobile (TMUS) and Sprint (S), Google has partnered with them to tap into millions of free WiFi hotspots located all over the world. This project would piggyback on such networks, thereby switching seamlessly between them to select a network having the most reliable and fastest service in the region. Irrespective of the type of network that the person is in or connecting through Wi-Fi, Google would allow him/her to make calls, browse the web, use apps and stream media. It is also possible to make and place important calls, simply by using the phone number on the devices, including that of tablet or a PC. When the person is on public, open WiFi network, Google is sure to encrypt automatically the data and have it protected from hackers.
User pays for data used: Service begins at $20 that includes unlimited texts, talks, inexpensive international roaming and international calls at no additional charges. Following this, Project Fi is to cost $10 extra for each gigabyte of data that is used. In case, less data is used, the users can enjoy getting back credit on the bill. At the same time, if more is used, then only the used data would be charged. Therefore, if the person has 3GB plan, using only 2.2GB, then he would get credit of $8 on the bill.
Requirement of Nexus 6: Nexus 6 of Motorola is presently the only phone available in the market supporting “network of networks” of Project Fi’s.
Need to wait for sometime: Google (Tech30, GOOGL) is allowing only few people to join the ‘Early Access Program’ each week for Project Fi. In case, the interested user has service in the region, then he/she can request for an invitation. When Sundar Pichai, the products chief of Google, initially announced service in Barcelona at the Mobile World Congress in February, he stated the scale of wireless service of Google to be smaller. He further added that Project Fi is not likely to unseat all big four established wireless giants. Instead, it is to display wireless innovations, pressurizing the carriers to carry out the same.
In case, successful, the plan of Google might pave way for Apple (Tech30, AAPL) to have its own wireless service to be sold on every iPhone.
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