Throughout gradual changes taking place in, mostly, non-profit organizations, marketing and development has been used interchangeably. By that statement, you should have been able to predict where this is going; that both areas are basically different from one another. Yet, it is somehow tolerable, since both spheres do indeed overlap to some extent.
Different Sets of Skills
It is even hard for one to imagine working on both areas at the same time. As an analogy to emphasize both marketing and development’ differences, one could not design a business development program and publicizes the program all with his/her own hands. Why? Because both areas do simply require different sets of skills owned by should-be different people.
Marketing or public relations is a perfect place for those well-trained sales staff, who have been so accustomed to planning marketing methods and also good at communicating the messages intended to be delivered. Their cleverness in persuading corporate executives about their company’s agenda is fundamental.
On the other hand, those working on development field must be equipped with sufficient knowledge about creating relationships between their company and clients. They are given responsibilities to sell their products, basically. Though it somehow deals with communicating to people, development area requires their capabilities in developing the business.
As both marketing and development require different sets of skills possessed by the staff, then it is certain that those staff are given different sets of responsibilities. If you are now on marketing or public relation team, you should have understood that your job is basically planning marketing strategies. Is blog posts going well with the company’s business intention?
On the other hand, development staff is given tasks to set a plan of how they establish their brand and find connections between customers and company. This networking stuff is among the development area’s duties, which are later executed by marketing staff to be delivered to customers or clients, or any target message recipients.
But, Here Where They Overlap…
Unfortunately, either you are on marketing or development team, you might have faced situations which urge you to blend in those two different spheres. As marketing would have to dig deep into clients’ real expectations, they sometimes have to do more than just persuading them to buy their products.
Marketing could also cover the act of arranging more personal approaches, for instance, sending corporate emails, one-on-one meetings, business lunch and other access which are basically on development area.
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